The Solution

vStream developed the world’s first 5D experience using our patented personalisation technology. At the heart of the experience was ‘Elbow Saves Christmas’, a 7 minute Hollywood standard festive 3D animation. On-site cinemas were constructed in the Westfield Centres in London, Stratford and Merryhill where customers could sign up for the experience and have their name and photograph taken on a bespoke iPad app. Our personalisation technology added a 4th dimension, allowing 50 children to star in the story in real time.The integration of physical elements triggered by vStream’s software, such as wind and confetti effects, created a final 5th dimension. Marketing campaigns featuring personalised videos messages and an app featuring characters from the movie in an ‘Angry Birds’ style game were distributed as a follow up for the experience.