Planned U2 Visitor Centre in Dublin Will Use Immersive Tech

Architectural visualisations of the proposed U2 visitor centre in Dublin’s docklands have been released; along with details of some of the installations and attractions of the…


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Magic Leap Augmented Reality Headset Hits The Market

The long awaited and much hyped Magic Leap One AR Headset is now available to buy in the US. The set-up consists of a lightweight headset and handheld control.


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The Benefits of Architecture Visualisation for Design

Architectural visualisations offer those in the architecture, engineering, construction, interior design, landscape and real estate industries the opportunity to plan out and…


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FC Barcelona Turn to AR for Stadium Renovations

Spanish football giants, Barcelona, have begun renovations on the Camp Nou. This is Europe’s largest stadium with a capacity of just under 100,000.


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How Coca-Cola uses Immersive Tech for Their Sport Sponsorships

Coca-Cola is one of the world’s biggest brands. Coke engages its consumers through a large portfolio of marketing campaigns, partnerships and sponsorships; particularly in……


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Transform Any Surface Into an Interactive Customer Experience with AR

Brands are turning to augmented reality (AR) to add extra life to their in-store displays by providing customers with a more interactive experience. There have been many


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Leap Motion Teases Mirrorworlds; a Place Where AR & VR Collide

Leap Motion, an American hardware manufacturer specialising in immersive technology, have released concept footage of their plans to merge the features of augmented reality (AR)…


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Facebook Launches New Way of Shopping Online with AR

Facebook is set to introduce augmented reality (AR) advertisements to both the Messenger and News Feed sections of its social media platform.


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How VR & AR Can Affect Memory

Building a meaningful and memorable interaction with customers is one of the biggest challenges a business will face. The methods by which brands


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vStream & The Shot Clock Masters 2018

The Shot Clock Masters took place from the 7th-10th June 2018 at the Diamond Country Club in Atzenbrugg. This event is like no other...


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