The Challenge

Brown Thomas wanted a way for their audience to engage with their products on an interactive level. It needed to be something that stood out from the crowd and encapsulated the high standard of quality that the brand is known for.

ClientBrown ThomasProjectClickable CatwalkTechnologyFilm, App Development

The Solution

In another world’s first for vStream, we devised a clickable video specifically for the fashion industry, working closely with Brown Thomas to understand the needs and processes of the fashion and retail industries. This Clickable Catwalk allowed customers to “click” on the runway models in the video and instantly be given information on the clothing the model is wearing as well as an option to make purchases. We also designed and built the Brown Thomas Press App. The BT Press App was uniquely designed to give all press outlets first hand access to all of Brown Thomas’ featured fashion collections.

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