The Solution

vStream designed and built the world’s first interactive vehicle AR experience. The project was launched in conjunction with the launch of the new Audi A7 Sportback. We created a holographic, interactive tour of the vehicle through the use of Microsoft HoloLens glasses. The experience is broken into three modules; Exterior Design, Interior and Technology. As part of the experience, Simone, a holographic character, acts as a guide to the bespoke holographic graphics, 3D sound and video files to tell the Audi technology story.

Following overwhelmingly positive reactions; vStream’s Audi AR Experience has been adapted to include the new Audi A6, Q8 and e-Tron models and has been translated into several languages for international use. In 2019, it was nominated for “Best use of Technology/Innovation/AI” for the Irish Smart Marketing Awards.