Montreal Auto Show 2019: Audi AR Experience

This week, vStream and Audi have been showcasing the latest Audi AR Experience at the Montreal Auto Show 2019 in Canada. Montreal is the second destination on the worldwide tour of the AR Experience following a successful showing at the Singapore International Motor Show earlier this month

The world’s first interactive vehicle AR Experience was created by vStream to celebrate last year’s launch of the new Audi A7 Sportback. vStream was commissioned by Audi to create a holographic, interactive tour of the vehicle through the use of Microsoft HoloLens glasses; complete with an AI computer generated tour guide, named Simone, to help customers through the experience. Audi has since expanded the experience to include the new Audi A6 model.

Speaking at the Montreal Auto Show; Aoife Crowley, Experiential Marketing Manager for Audi Canada, said: “The experience allows the public to truly interact firsthand with the all-new Audi A6. It offers a progressive insight into our vehicles, that is both entertaining and educational. We are looking forward to introducing the experience at the Canadian International Auto show taking place in Toronto next month, highlighting its future usages as both a sales and training tool for the brand.”

The Canadian International Auto Show 2019 takes place from February 15-24th at the Metro Toronto Convention CentreFor more information about our work in the automotive industry: Click Here or Email: