October 5, 2018
How Augmented Reality Is Changing Manufacturing
Augmented reality is already playing a significant role in the improvement of productivity, efficiency, and safety in manufacturing plants.…
October 2, 2018
Virtual Reality Can Improve Performance During Exercise
Using Virtual Reality (VR) headsets while exercising can reduce pain and increase how long someone can sustain an activity, according to…
September 18, 2018
Sponsorship Activation Explained
The key to a successful sponsorship activation is delivering something that your audience will be interested in. This involves a deep…
September 13, 2018
Tech for Tourism: Improving Tourist Attractions
Immersive technology such as virtual reality (VR), augmented reality (AR) and 360 degree video can offer potential visitors a far more…
August 31, 2018
Using Augmented Reality to Enhance Customer Experience
Many industries stand to benefit from the rapid rise of augmented reality and other immersive technologies; particularly the fashion and…
July 30, 2018
The Benefits of Architecture Visualisation for Design
Architectural visualisations offer those in the architecture, engineering, construction, interior design, landscape and real estate…
July 20, 2018
How Coca-Cola uses Immersive Tech for Their Sport Sponsorships
Coca-Cola is one of the world’s biggest brands. Coke engages its consumers through a large portfolio of marketing campaigns, partnerships…
June 19, 2018
How VR & AR Can Affect Memory
Building a meaningful and memorable interaction with customers is one of the biggest challenges a business will face. The methods by which…
May 24, 2018
Improving Logistics with Augmented Reality
Augmented reality (AR) is on course to improve efficiency in logistics, manufacturing and employee training. The technology has the…
May 22, 2018
The Future of How We Watch Sports & What It Means for Sponsors
The means by which people are viewing their favourite sports teams and individuals has been rapidly changing in recent years. Easy access…