How Augmented Reality Is Changing Manufacturing

Augmented reality is already playing a significant role in the improvement of productivity, efficiency, and safety in manufacturing plants.…

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Virtual Reality Can Improve Performance During Exercise

Using Virtual Reality (VR) headsets while exercising can reduce pain and increase how long someone can sustain an activity, according to…

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Sponsorship Activation Explained

The key to a successful sponsorship activation is delivering something that your audience will be interested in. This involves a deep…

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Tech for Tourism: Improving Tourist Attractions

Immersive technology such as virtual reality (VR), augmented reality (AR) and 360 degree video can offer potential visitors a far more…

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Using Augmented Reality to Enhance Customer Experience

Many industries stand to benefit from the rapid rise of augmented reality and other immersive technologies; particularly the fashion and…

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The Benefits of Architecture Visualisation for Design

Architectural visualisations offer those in the architecture, engineering, construction, interior design, landscape and real estate…

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How Coca-Cola uses Immersive Tech for Their Sport Sponsorships

Coca-Cola is one of the world’s biggest brands. Coke engages its consumers through a large portfolio of marketing campaigns, partnerships…

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How VR & AR Can Affect Memory

Building a meaningful and memorable interaction with customers is one of the biggest challenges a business will face. The methods by which…

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Improving Logistics with Augmented Reality

Augmented reality (AR) is on course to improve efficiency in logistics, manufacturing and employee training. The technology has the…

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The Future of How We Watch Sports & What It Means for Sponsors

The means by which people are viewing their favourite sports teams and individuals has been rapidly changing in recent years. Easy access…

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