The Solution

vStream designed and built a number of innovative products; all of which were powered by SAP HANA software. These products provide teams and stadiums with more assets to sell to sponsors while providing those sponsors with more creative ways to reach a highly motivated, tech-savvy fan-base in real time. The highlight of these products is ‘The Cube’, a futuristic, brushed steel sculpture, integrating displays of transparent OLED screens on four sides. The Cube enables sports franchises, leagues, sponsors and creative agencies to overlay text, imagery and video content onto physical objects or additional displays that sit inside the transparent outer shell. Digital Pillars with the same tech was also installed in the stadium. Intelligent tables with object recognition technology were created. These tables came with 32 miniature models of NFL team helmets, one for each team in the league. When fans placed one of these helmets on the table they were shown content and statistics for the selected team. VIP guests in the Levi’s Stadium were seated in ‘Suite 501’, which has been heralded as the ‘corporate box of the future’.