The Challenge

The Aviva Stadium is Ireland’s national stadium. To celebrate its opening in 2010, Aviva wanted to create a unique fan experience. This attraction would act as a promotional showcase for the Aviva Stadium all year round.

ClientAvivaProjectAviva ExperienceTechnologyStereoscopic 3D Animation, App Development

The Solution

vStream created the world’s first personalised 3D fan experience. The story centres around you, the viewer, a relatively unknown academy player, who on the day before a big international match gets a call up to the international team. The story follows your journey over the next 24 hours leading up to the match, culminating with you walking out onto the pitch to a full capacity Aviva stadium. The real life star players, managers and commentators address viewers by name during the intense pre-match ritual and the stadium is adorned with banners featuring their photo to create a truly immersive experience.

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